corporate

CSR starts at home
When faced with the challenge of dealing with controversial global issues or responding to the demands of NGOs, the first reaction of a corporation is to communicate outwards, often neglecting employees.

Lessons in Corporate Responsibility Reporting from Cone and Starbucks
One of the hot topics at this year’s IABC International Conference had to do with corporate social responsibility (CSR).

Corporate Governance - are you at risk?
In this extract from the forthcoming Gower Handbook of Internal Communication, Andrew Riley, President of IABC UK gives his advice on how to avoid Enron-style slips of the law.

A ride through the corporate blogosphere
Cannondale’s blogging communities in the U. S., Japan and Europe are leaving other corporate global communications programs in the dust with their B-to-B and consumer blogs.

Why is the employee newsletter so bad? part 1 of 2
Corporate writing expert Bill Sweetland begins a series charging internal publications with almost universal incompetence—and telling how communicators might make them better.

What do you want from your company magazine?
A few companies still design in-house but most use agencies to produce their publications, and the options are no longer limited to print magazines and newspapers.

The Truth About The Digital Economy & Its Impact on Corporate Communication
No-one created or planned the digital economy, it happened. And no-one knows how it will evolve.

Corporate Social Responsibility
Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholders with their need to make a profit.

The Case for Business TV
This article gives an overview of business television: How it works; The business case; Store & Forward.

Corporate Video
Corporate video is still going strong despite predictions of its demise at the hands of the web and interactive screen based programmes.
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