employee ambassadors
Heineken wanted to raise awareness about their UEFA Champions League sponsorship. What they got was a truly fun and innovative campaign that united employees across the world. Kelly Kass reports.
In spite of all the inroads being made with social media, there are still companies trying to block employees' access to social channels at work. We caught up with organizational communications consultant Shel Holtz who explains why trusting your staff can go a long way.
Read how the engineering powerhouse is constructing different ways to involve employees in their communication, business and CSR strategies.
Couravel and Hilary Scarlett won the 2009 IABC Gold Quill award and the 2009 PR Week award for internal communication for their work with Natural England. Here's how they did it.




