social

8 Steps to a social media strategy - Part Two
In this second part to our popular toolkit on Web 2.0 for internal communicators we look at leveraging your networks, buying in the boss, feeding the beast, and going mobile.

8 Steps to a social media strategy for inside your organisation - Part One
Social media is knocking on the door of the corporate communicator. Let simply-communicate be your guide with our two part roadmap for Web 2.0 internal communications. The first 4 steps are here. Steps 5-8 will be published in August.

Social networking at work – fear not!
With the arrival of Facebook, MySpace and Bebo, along with the more apparently work-friendly Linkedin and Xing, social networking has appeared on the business horizon and is causing quite a stir.

CSR starts at home
When faced with the challenge of dealing with controversial global issues or responding to the demands of NGOs, the first reaction of a corporation is to communicate outwards, often neglecting employees.

Lessons in Corporate Responsibility Reporting from Cone and Starbucks
One of the hot topics at this year’s IABC International Conference had to do with corporate social responsibility (CSR).

BlogTalkRadio: A Haven for Innovative Communication
In the thick of the action at the IABC Conference in New York was John Havens, (centre) VP of Business Development at BlogTalkRadio.

Connecting with the Unconnected
It seems we can't open a magazine or book on internal communications without reading about the headlong advance of social media and online communications.

American Electric Power put the spark into their intranet
“We are our own harshest critics. The intranet is a channel that needs to be managed over time. Much like a household, it’s never done. You’re always adding to it.”

New Media and Internal Communications: Absorb - Adapt - Apply
This article summarizes the implications of new media influence on internal communications and provides a strategy for managers to leverage opportunities to their advantage.

How to make your company fall in love with Web 2.0
Falling for Social Media is a bit like falling in love with the boy or girl from the wrong side of town.
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