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Hi. Having recently improved the company's external communications and am turning my attention to the internal relationships. The company still operates in a silo mentality and I want to stimulate inter department working and communication without upsetting the old guard. Any tips?
Euan Semple argues that it is easier to ask forgiveness than permission and his establishment of an early successful intranet at the BBC was done without the knowledge of senior executives. It was then too big and popular to stop.
But many prefer to find one sponsor at senior level and start some pilot programme in their area. The other fuedal barons will soon come round to the virtues of your departmenet and work when they see success coming from good comms. Just don't put any senior executive in a position where they have to say 'no' to your communications inititative. Once they have turned you down it's hard for them to say yes later.
So start with those senior people who are ,ost enthusiastic about communications. Then do a pilot among a part of the organisation that is enthusiastic but less powerful. When you have siome success there, move on to the other silos and only tackle the Old Guard when they invite you in.
Another useful model is Malcolm Gladwelll's Tipping Point which shows how to cultivate mavens (subject experts) connectors and salesmen to push ideas and collaboration aroundan organisation.
