Fruit, sex and internal communications

It's all go at simply-communicate as we prepare for our very first series of Masterclasses next week.  25 communicators are due to arrive at the Kensington Close Hotel next Thursday for an internal communications masterclass with America's most popular tutor - Steve Crescenzo.  Steve is running his classic masterclass that has been packing them in around the States for the past couple of years. 

Then the next day Steve runs his Advanced Masterclass where he looks at the the impact of Web 2.0 aka Social Media on corporate communications.  This is a new Masterclass and we wondered how popular it would be.  The answer is just as popular as his classic one.

Why are people interested in Social Media when hardly anyone is doing it inside companies in the UK - or Continental Europe for that matter?  Well because it's already happening outside companies with the pressure groups.  See the hilarious http://www.unlimited-spurt.org/ for their wicked viral video purporting to support the unlimited growth of airport runways. It's actually part of a campaign supported by Greenpeace and Airport Watch.  And if fruity office encounters are your thing then there's the Fair Trade at work sexy video to help sell (I think) bananas.

Steve is threatening to create his own peice of Web 2.0 at the masterclass with the creation of a podcast during the show.  Let's hope he's not packing any pomegranates.