iPads find favour with the over 50s

I was introduced to the iPad a couple of weeks ago by Andrew Muir - the man who brought Vocus to the UK - and an early adopter of technology.  He showed me his new toy - Apple's wireless iPad - and extolled its virtues.

He pointed out that the large screen and state of the art display technology was perfect for those of us on the wrong side of 50.  For years we among the focussed challenged have been squinting at our blackberries straining to tell 5 from S and 3 from 8 (I caught one guy using a magnifying glass on the tube yesterday!)  And don't get me started on Blackberry's lamentable Maps function. 

Guy Kawasaki of Apple fame has a rule about PowerPoint presentations; take the average age of your audience and divide by 2 - then never use a point size smaller than the result.  So if you are presenting to the board that means a point size of no smaller than 30.  Only Generation Y have the eye power to manage anything around 12 points.

But the iPad is a complete game-changer.  With a pinch of the fingers we can make the smallest print a 36pt headline and navigate with ease around the tiniest of GAN charts.  And a complete briefing for the most high-powered of Board Meetings can be sent and distributed on Apple's new creation with a speed and lightness that makes grown-men cry.

So forget about supplying your art department with this latest toy - order a dozen and get them up to the executive suite.