- news + features
- case studies
- toolkits + templates
- training + consultancy
Twitter – Beyond the figures
Twitter Last week Twitter reached 100 million active users. Their related blog post is littered with statistics of epic proportions; in just 5 years since @jack’s first tweet more than 50 million people are logging into Twitter and more than 230 million tweets are being sent every day.
More than 170 million had tweeted on the royal wedding by the time the couple had said “I do.”
At its height, confirmation of Osama bin Laden’s death reached more than 5,106 tweets per second.This figure was surpassed by the Hurricane Irene when tweets reached more than 8,600 per second.
These figures alone illustrate the enormous reach and impact of Twitter.
If the sheer size of these numbers is hard to grasp, here’s a look at smaller integers.
4801 is the number of followers Cumbria police (@cumbriapolice) currently have. That equates to just 100 London buses.
At IABC UK’s event last week DCC Stuart Hyde (@DCC_StuartHyde) discussed how his constabulary were embracing social media. While many private firms continue to ban employee access to Twitter and Facebook, Cumbria’s force are permitted on such sites for personal use at particular times. If his force are trusted enough to carry Tasers and guns, then Hyde argues, they should be trusted with social media.
It demonstrated that Twitter at a local level can have an impressive impact. Hyde realises the need to find the balance between, overuse, underuse, misuse and over-sharing. Their effectiveness online (it must be noted here that their social media presence goes well beyond Twitter) has led to Cumbria suspending the traditional church parish meetings in favour for online equivalents that have already far outstripped its predecessor in terms of numbers and interactions. This leaves more time for constables to be visible in locations where the public already congregate.Contrary to common view, social media has added benefits for the constabulary. They are using these tools to locate lost driver’s licence to illegal raves. And they don’t just listen; they talk too. They inform their followers of traffic incidents and weather warnings and alerted the public during the shootings last year.
Two equates to the number of smoothies I ordered whilst on holiday in Malta, another example of the ubiquity of Twitter as I actually tweeted my order to @CPHAzure. One of the hotel’s creative initiatives to promote their twitter presence to media-savvy albeit lazy sunbathers. This novel idea just highlights how innovative and varied businesses are being when it comes to Twitter. Moreover, just like Cumbria police, online activity has offline impacts and both fulfilling the lower levels of Maslow’s Hierarchy of Needs. Is Twitter satisfying your Maslow needs?
Why has there been exponential uptake to update and communicate in just 140 characters in novel ways? Maybe we’ve always been hardwired & ready for Twitter and its social counterparts.
A recent study has shown a positive correlation between the size and complexity of social networks and the volume of the amygdala in the human brain - a key component of the “social brain”. The hypothesis suggests the evolutionary benefits of a highly developed social behaviour for the survival of the human race.
A timely study as the world’s population is set to hit 7 billion on 31st October and approximately 8.6% are on Facebook and 1.4% Twitter. When all the figures become too overwhelming and the sums too huge, sleep safe in the knowledge that our hairier forefathers got the picture; we’re social creatures.
-Sophia Cheng, Junior Consultant, simplygoodadvice
As social media site LinkedIn blurs the line between external and internal communications, Chuck Gose tells us to get in to get on. Gloria Lombardi...
Sometimes a photo just can't tell those thousand words. Our resident cartoonist, Tim Ruscoe, gives his top tips on how and when to commission a...
ESN training and support is a never-ending process. The support must be in place as it forms a key part of the culture and governance of the platform...
Want to ensure that your new collaborative site is going to be a success? You are going to need a small army of champions throughout the organisation...
Over 1,000 communicators from across the globe gathered at the Marriott Marquis Hotel in San Francisco this week for the IABC World Conference 2015....
Gloria Lombardi previews the content in the next of our in-depth studies: the latest thinking on how to measure internal communications using social...
Europe's most popular conference on social collaboration is back: Social Media in the Large Enterprise! Book now and save over £170.
Google for Work’s Atmosphere took a closer look at how to create a culture of innovation, achieve transformation and inspire creative thinking among...
It is not quite the traditional industry, but comedy has much to teach us about leadership and for Maria Kempinska, CEO of Jongleurs Comedy Clubs, it...
15 Sep 2014 - 6:42pm
Reporting back on UniCredit's award winning social network
20 May 2013 - 10:23pm
Legal ways to make you feel unwelcome
25 Nov 2010 - 10:22am
An innovative use of the new iPad
16 Apr 2010 - 9:23am
What's wrong with us Americans?
17 Jan 2010 - 9:39am
Be kind to your employees
24 Dec 2009 - 1:50pm
Hotel CEO reveals "tutu" much online
13 Nov 2009 - 7:02am
Hotel CEO reveals "tutu" much online
13 Nov 2009 - 3:55pm
SharePoint hype taken up several notches
31 Oct 2009 - 8:07am
Don't shoot, don't shoot!
24 Oct 2009 - 10:30pm