Is "Who Moved My Cheese?" just a bit - well - cheesy?

Interesting debate at simply towers this week.  Well actually a full grown slanging match over whether we should include "Who Moved My Cheese?" in a list of recommended titles for communicators dealing with change.
When it first came out in 1998 we were all entranced by the story of Sniff and Scurry - two mice who had very different takes on how to deal with recessions and the resulting life changes.
Who can forget Sniff sitting on his fat arse bemoaning the fact that the cheese had run out, while Scurry donned his trainers and tried anything and anywhere to locate a new source of carbohydrate.
I personally gave out hundreds of copies at conferences and one  client - CEO of a distribution business actually left his wife as a result of reading it.  Nothing Roger D'Aprix ever wrote had that powerful an effect.
But no - Liam FitzPatrick has declared that the tale of two rodents is just too naff and it has been consigned to that great Amazon graveyard in the sky - the long tail....