Crescenzo Masterclass
Steve Crescenzo is America’s leading guru, motivator and trainer on corporate communications and now he's coming to the UK.
- 12 years’ experience writing articles and teaching seminars in areas such as employee publications and intranets
- Bang-on consulting skills helping companies to improve their employee communication programmes
- The best appreciation scores of any internal communication trainer in the US
Choose which Masterclass suits your skill-base and needs:
50 field-tested ideas and best practices in a dynamic, fun-filled setting. Gather ideas in the crucial areas of:
- Integrating print and online communication
- E-mail newsletters
- Crisis and change communication - How to get employees to embrace change rather than run from it
- Employee engagement
- Face-to-face communication
- Helping employees to see “the bigger picture”
- Measurement tactics including focus groups, surveys and executive interviews
- Publication management
- The new role of print and how it’s used to motivate, engage and educate a busy work force
- Creating effective editorial boards
The world is being turned upside down by the new social media which make everyone a publisher - and publish they do! The rise of social media in the States is a year ahead of Europe. Ride that learning curve and be ahead of your peers in these areas:
- New social media
- Next-generation communication tools
- Blogs - how blogging can make or break your reputation online
- How blogging is becoming the No 1 internal comms tool to engage staff with your leaders
- Wikis - the next generation in knowledge management
- Podcasting
- RSS
- Establishing a well-read intranet-based publication
- Implementing employee ambassador programmes by giving them the information they need to sell the organization and its brands to their communities
- Global Communication
About your seminar leader . . .
Through his work as a consultant,writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts.
He heads Crescenzo Communications, a full-service consulting firm specialising in employee communications. Recognised as one of America’s leading experts in employee publications, Steve has developed his popular workshop on Strategic Employee Communication Vehicles and Integrating Print and Online.
Steve has also taught seminars at the last five IABC International Conferences as well as at numerous IABC chapter and district events throughout America and Europe.
In addition to working as a senior editor and columnist for The Ragan Report and The Journal of Employee Communication Management, Steve is also a columnist and contributing writer for Corporate Writer & Editor and hosts a regular column on employee communications for IABC’s Communication World.
Read Steve’s popular blog at http://blog.ragan.com/stevesblog/.
Among the companies Steve has worked for as a seminar leader and consultant are:
- McDonald’s
- Sony
- John Deere
- Lockheed Martin
- Intel
- Southwest Airlines
- Siemens
- Verizon Wireless
- US Social Security Administration
- Philips Electronics US
- Internal Revenue Service
Steve's latest Masterclass is focussed on the new social media and how it is turning the world of corporate communications on its head.
The workshop begins each day at 9:30 a.m. and ends at 4:30 p.m. Refreshments and a lunch provided REGISTRATION FEES
The fee for each workshop is £595 +vat per person
Discounts
- If more than one person from your organization is attending the workshop, the fee is £545 per person. To qualify for this discount, all participants must register at the same time.
- And that’s not all – if you subscribe to Simply-communicate, Ragan Communications or are an IABC or CiB member you get another £100 per Masterclass off as well!
- For Consultants and agencies we will also give a free space to a client of your choice for each place you book. Just call 01494 562088 for details.
Fill in the form below and we will reserve your space and calculate your invoice.
Sign me up for Steve’s Masterclass
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* DISCOUNT NOW INCREASED TO £400!!
Location
The Masterclass is being held at the Hilton London Docklands. This unique 4 star hotel overlooks the Thames and the heart of London's Canary Wharf and can be reached by courtesy bus from Canada Water or by its own ferry across the Thames from Canary Wharf. It offers a special conference rate of £165 incl. vat and breakfast if you mention our conference on booking.
Cancellations
All cancellations are subject to a £150 service fee (per attendee).
Before May 18, 2007, you will receive a refund of your payment
minus the service fee. After May 18, your payment will be credited
toward a future simply-communicate event, minus the service fee.
Registrants who fail to attend and do not cancel prior to the event
are not entitled to a credit or refund of any kind. No exceptions.