our new column - eye on emerging markets

Ford drives into Emerging Markets
Ford, the second largest automobile company in the world, has been brave to venture into emerging markets. But, bravery comes at a cost and Ford too, has suffered a few setbacks as it has struggled to capture new markets. My latest column examines its strategy and approach.
Karuna Kumar brings to the simply-table, a compelling column on emerging markets

TATA's strategic mapping in UK
Karuna Kumar brings to the simply-table, a compelling column on emerging markets. Here's the first on TATA's strategic mapping in the UK. Standing as the largest industrial manufacturer in Britain, India's leading conglomerate the TATA's face the awe and envy of the British.