LinkedIn rolls out 'follow company' button

2 March, 2012 - 10:43
Amid the many 'follow' and 'like' options on social networking sites, LinkedIn now offers a 'follow company' option.

Company brands that previously had the option to be liked on Facebook or followed on Twitter now have the option of being followed on Linkedin as well.

Announced on Linkedin's blog on Monday, the business networking site will provide followers of companies with automatic updates from the brand in their LinkedIn feeds.

LinkedIn claims to have 150 million members and the 'follow' button offering comes after the site has offered various social media plug-ins over the years. This becomes a part of LinkedIn’s longstanding strategy of positioning itself as a marketing platform for brands.

Here's more:

http://mashable.com/2012/02/27/linkedin-follow-company-buttons-brands/

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