A look at tweets gone by

2 March, 2012 - 09:43
Datasift partners with Twitter to unlock a two-year archive of tweets.

Searching and analysing up to two years of Twitter updates is now available to users. This could be a tremendous aid for firms to plan marketing campaigns, target influential users and predict events.

Up until now, only 30 days of tweets were available to companies to search. UK-based Datasift is the first company to offer the archive that will allow existing customers to access 'historical' tweets.

"No-one's ever done this before," Tim Barker, Datasift's marketing manager, told the BBC. "It's a brand new service that we're bringing online - it's a massive technology challenge because of the amount of data that is pumped out every single day."

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