Prescient Digital Media releases its Social Intranet Study Report 2013

10 April, 2013 - 21:15
According to the study, 71% of most organizations have at least one social media tool available to some or all employees. However, the average respondent gives its internal social media efforts a failing grade.

Executives and employees seem unimpressed with enterprise social media efforts. Prescient's numbers show:

  • The average rating of internal social media by their host organization is 4.5 out of 10.
  • Only 22% of organizations rate employees' satisfaction with Intranet 2.0 tools as good or very good.
  • Only 17% of organizations rate executives' satisfaction with Intranet 2.0 tools as good or very good.

Many organizations that implement social media tools spend less than $10,000. Common social intranet tools include instant messaging, blogs, discussion forums, wikis and user commenting.

Prescient Digital Media CEO Toby Ward commented, "Low satisfaction levels can partly be blamed on the lack of investment: nearly half of all companies (46%) have spent between nothing and US$ 10,000 in implementing their social media. Sometimes you get what you pay for."

For more information on the study, go to:

http://www.newswire.ca/en/story/1143437/social-business-gets-failing-grade

 

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