templates

Event Agency Brief Template
Responsible for your next company event? Here is a template form to help you brief your event agency on your next conference or meeting.

The Value-Volume Media Matrix
This is a favourite matrix among internal communicators who want to measure bang for buck in their media. Follow the PowerPoint slides to assess your channels and media and work out what to reduce and what to do more of.

The Market Message Matrix
This is a companion template for the Value-Volume Media Matrix. Use it to assess what messages your staff want to hear around the organisation.

Freelancer Project Summary
A must for any company employing freelancers, ensure that your guns-for-hire complete this end-of-project analysis before they flit out the door, taking vital information about your recent event with them (such as billing, filing, admin and collateral details).

Event Briefing Form
A document setting out the key considerations of any event brief, with spaces for top-line information and all the salient details you will want to capture, when meeting a client at the outset of a project.

Event On-Site Schedule
An on-site schedule is one of the critical documents that your production crew will require, in the days leading up to any event. It timetables precisely what all members of the production crew will be doing, in chronological sequence, and gives the essential details that your set-up and show crews will require, all in one handy document.

Event Team Organogram
Getting the structure of your team right is critical to the success of your project so create an organogram of your ideal project team, showing clear reporting lines.

Event Production Schedule
An example of a production schedule, this document can be modified to include all the production elements and timings of your own event to give an overview of what should happen, and when.

Event Running Order
Developing a compelling running order for an event requires creative skill and patient diplomacy. The article on Running Orders reveals the secrets of creating a running order and contains tips on sequencing and how to move an audience, plus advice on how to get agreement among speakers.

Expenses Summary
List all your expenses in chronological order on the attached sheet, then mark all your receipts with the corresponding item number (to tally with the expenses summary), stucking the receipts onto sheets of paper so that they can be viewed and handled easily.